Condiment Junkie and Professor Charles Spence are conducting the world’s first multi-sensory experiment into the effect of environment on the taste of whisky.

All you need to do is: Pour a small glass of The Singleton 12 year old single malt whisky (suggest you add a dash of water). Watch each of the videos on the right of the screen in turn (make sure you have your audio on, best with headphones). As you watch each video, take a sip of whisky and answer these questions on a scale of one to 10.

  • How grassy is the whisky?
  • How sweet is the whisky?
  • How woody is the whisky?
  • How much do you like the whisky overall?

Please email your results to Professor Spence at