Samsung Blue Sky

Comprised of four inflatable domes made of clear blue PVC, the Blue Sky experience transformed the outside world into a Samsung coloured backdrop.

Featuring interactive displays and products, each module utilises a combination of branded sound and scent, combined with stunning visuals, to create an unexpected environment and memorable experience for visitors. The installation delivered a series of mini exhibitions to showcase Samsung’s innovative products.

The soundtrack progressed through different layers as you travelled through the domes, communicating the values of the brand and reflecting the different themes. A unique scent was injected into each of the pressurised airlock chambers to complete the sensory brand experience.