Lagavulin 360º Experience

Lagavulin 360 sensory booth brings Islay to the people

SERVICES

Creative concept | Experience design | 3D Design | Scent design | Sound & music

CHALLENGE

Help Lagavulin celebrate 200 years of distilling the finest whisky, in a new and innovative way, while being authentic and true to its values and heritage

SOLUTION

The idyllic island of Ilsay, off the west coast of Scotland where Lagavulin is made, is as much a part of the whisky as the distillery itself.

We wanted to bring the experience of this remote place to the world. So we shot its key locations in 360º film, and created an immersive tasting experience.

Sounds, aromas and the 360º footage transports guests around the Island, the distillery and Lagavulin bay, while they sample a range of drams from the Lagavulin family.

For those who can’t make it to the Lagavulin Experience, we made an online VR version of the film and special Lagavulin google cardboards.

RESULTS

The Lagavulin Experience is touring the world for the whole of the anniversary year, finishing its journey on Hollywood Boulevard in LA in December.