Indulgence 2016

The Westfield Indulgence Event 2016

AN EXPERIENTIAL EVENT THAT EXPLORED WHAT IT MEANS TO BE INDULGENT

We designed and created a huge public experiential event in both of Westfield’s London shopping centers.

The event was created in association with M&S, utilizing food from their stores

THE EVENT TOOK PLACE OVER FOUR ROOMS. EACH EXPLORED A DIFFERENT FACET OF INDULGENCE

RARIFIED TASTES INTRODUCED VISITORS TO THE MOST EXPENSIVE AND RAREST OF M&S’S FOODS

A display of the world’s most expensive and rarest foods enticed visitors into the world or over the top dining.

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SUMPTUOUS SMELLS EXPLORED HOW MUCH OF A ROLE AROMA PLAYS IN MAKING SOMETHING INDULGENT

Visitors ate M&S sponge madeira cake while smelling different indulgent smells – like spiced apple or Ceylon cinnamon.

The aromas fool the brain into thinking you’re eating a flavoured cake. Visitors were asked to vote for the most indulgent smell.

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INFINITE INTENSITY FEATURED AN INTENSE MORSEL OF CHOCOLATE TRUFFLE MADE ENTIRELY FROM M&S INGREDIENTS

In a laboratory setting we created a ritual that built up to the ultimate intense chocolate truffle experience; featuring a video floor that flooded the room in liquid caramel.

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GUILTY PLEASURES SHOWED THERE IS NO SHAME WHEN IT COMES TO INDULGENCE

A wheel of fortune gameshow gave visitors the opportunity to sample some of the nations favorite guilty pleasure.

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THE EVENT WELCOMED 7,500 VISITORS THROUGH THE DOORS IN 3 DAYS