Godiva 90th Anniversary

Godiva 90th anniversary in Brussels

For Godiva's 90th anniversary, Condiment Junkie delivered the most comprehensive multi-sensory event ever created.

From the moment guests received their invitation, their journey had begun. Every guest was sent a 'shard' of a giant artwork in a brand-scented chocolate box, with intriguing instructions on the reverse. Upon arrival they placed their piece on a giant jigsaw. The shards came together to form a giant Oli-B artwork. Through this act every guest becomes part of the experience. They each received a replica shard of real chocolate as they left the evening.

From the coach journey, to the entrance, to the goodie bags guests left with; every element of the event was sensorially branded using sound, scent, colour and material.

The evening unfolded over three layers. The first layer celebrated the heritage of the brand and the art of the Chocolatiers. A central bar featured live displays from the brand chefs. An aroma organ engaged guests with the many ingredients Godiva's chef chocolatiers use to create their amazing pieces.

Aroma organ

The second layer celebrated a chocolate from each decade of the brand's journey in an immersive sensory experience. 5 'chocolate boxes' and 3 'truffle domes' each featured a unique sensory environment designed specifically for that piece.

dome

sweet

melt

The final layer celebrated innovation and premiered Godiva's new flavour, 'Rose and Raspberry'. The entire room was dedicated to enhancing the flavours and communicating the inspiration behind the piece. Guests were treated to a 3 course meal designed in collaboration with 2 michelin star Chef Christoph Hardiquest. Each course had an accompanying soundscape, scent and film projected onto a screen the entire size of the room - 10m wide. It is possibly the most immersive michelin starred meal ever created.

meal

room

According to some of the delegates who attended the event, it was "The best PR event by any brand in any category". That's praise enough for us.

Every element of the event is scaleable and can be activated throughout Godiva's retail outlets, caf├ęs and global travel experiences.

Clients: Godiva