The Fight of His Life
Adidas have created a series of hard hitting, cinematic viral spots to promote their ‘All in or nothing’ campaign during the world cup. Bonfire films shot the spots. Each one portrays the mental and physical anguish that a world class player goes through as they approach the tournament.
These beautifully shot pieces needed some seriously cinematic sound design to deliver the atmosphere and tension. Condiment Junkie were all in.
The De Rossi spot aired just before the England v Italy match on Sat 14th June. By Fri 20th, the spot has already had 235,000 views.
The rest are still to come.