Creative Director Russ Jones Mobile Entertainment article

How important is sound to mobile applications? Much more important than you might think, says Russ Jones.

Games developers think about it a lot, but the quality is more variable for non-gaming apps. In fact, many don’t have sound at all. That’s not something that London firm Condiment Junkie thinks is a good thing.

The company describes itself as a sonic art and sound design house, and works with brands to create ‘sonic identities’ across different platforms, including in products, TV and radio ads, websites and now mobile applications. If you've used Jamie Oliver's 20 Minute MealsiPhone app, that’s them – working with developer Zolmo.

“Sound is such a powerful way of forming memories and joining the senses,” creative director Russ Jones tells ME. “We all have our own experiences of sounds, and we’re pioneering ways to use audio to express brand identities and engage people.”

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